Safari Montana

The Resort at Paws Up invented the category of “Glamping”, in the last best place: Montana. Described as, “the Disneyland of Nature,” the resort appeals to high-end adventurers searching for an experience with an unmatched degree of comfort.

The Resort at Paws Up Events

Events at The Resort at Paws Up are multi-panel brochures that promote future events of food, music and recreation as well as newsletters that recap the great moments of their visiting experience.

Creative Director: Ann Titus/Larry Lipson/Tom Sweet

Art Director/Designer/Copywriter: Tom Cheevers

Photographer: Stuart Thurlkill, Dan Goldberg

Campfire Chefs and Campfire Stars brings together the best outdoor grill masters and bluegrass musicians for an unforgettable experience.

Inside the Campfire Chefs and Campfire Stars brochure, famed chefs and top-billed musicians’ bios are presented in chronological appearance.

Celebrations

Wrap-up brochures were sent to guests after the event highlighting the best moments of their visit, along with images of their family that they’ll treasure forever.

Guests, invited Chefs and Musicians are the featured experience in every event.

Campfire Stars Performances

There’s more than just world-class dining, horse riding and cattle drives at Paws Up.

Campfire Stars brings in big-name talent—featured musicians from festivals and television—for live, intimate performances across The Resort.

Campfire Stars features artists with backgrounds from Bluegrass, Blues, Punk, Roots, Country and a few other genres that haven't been defined yet.

The Resort at Paws Up's 37,000 acres of resort property, 100 miles of trails, 10 miles of the Blackfoot River and 1.5 million acres of the nearby Bob Marshall Wilderness Area combine to make for the ultimate outdoor playground.

Internal Messaging

The mission and purpose of the Paws Up is expressed to deliver incredible experiences that reflect the value it places in each team member.

Paws Up Outfitters

Paws Up Outfitters is a guided pack trip that takes the adventurous via horseback deep into the Montana wilderness. I approached the solution by choosing a “field guide” brochure design that delivered a maximum amount of information visually.

Creative Director: Larry Lipson

Art Director: Tom Cheevers

Copywriter: Tom Van Ness

Photographer: Dan Goldberg

The Fishing Field Guide demonstrates the variety of tools, techniques and the kind of trout you may encounter on the many legendary rivers of Montana’s Bob Marshall Wilderness.

The Game Guide is focused on attracting that elusive prey that drove you to the vast and bountiful Montana wilderness. It was a priority to feature the variety of arrow tips, camouflage and stalking options in an informative, playful arrangement.

The Wilderness Guide shows a few of the flora and fauna that thrive in the vast Rocky Mountain Montana playground.

Paws Up Outfitters needed a communication system that was worthy of its experience.

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