OneAir/OneSky Campaign Concepts
OneAir is a bold proposal: a new flying experience that is owned and proudly flown by the confederated Indigenous First Peoples of North America.

Client: Assignment
Copywriter/Art Director: Tom Cheevers
Instructor: Peter Yue

From the most unlikely of origin stories comes a flight experience you never expected.

The OneAir brand stands apart.

It’s flying at a different attitude.

An alternate view of the livery.

Log in and take off.

Making reservations is simple and intuitive. 

Your Flight Crew maintains altitude and a sense of style with great professionalism.

Promo campaign for Chicago to London.

Promo campaign for New York to Los Angeles.

Promo campaign for Miami to Toronto.

An additional proposal: The future of air travel could take us to those places few have visited.

A new way to cruise the skies and discover earth.

There are destinations beyond. That's why the skies are unlimited for One Air.

Yes, we're serious.

It's way past time to visit a new planet.

OneAir/OneSky dares to dream.

I Am A Trans Ally Campaign Concepts

An empowerment campaign to unite, ally and protect equal rights for Transgender people.

Client: Assignment
Copywriter/Art Director: Tom Cheevers
Instructor: Kathleen Barnett

The message of allyship can be placed anywhere and seen everywhere.

There’s noting complicated about being a Transgender ally. All you need is humanity, empathy and a capacity to love.

Just a simple message of support in the right place can make all the difference.

Qitchen Cookware Concepts
Qitchen was created as a state-of-the-art kitchen cookware manufacturer. The mission of Qitchen was to fuel our connection by the unifying power of shared meals.

Client: Assignment
Copywriter/Art Director: Tom Cheevers
Instructor: Peter Yue

The Qitchen gear is bright and professional.​​​​​​​

Qitchen not only makes joy, it also makes deliveries.​​​​​​​

Qitchen Cookware Store (Prototype)

Electra Meccanica | Solo
Building on our previous experiencing pitching and creating work for an electric vehicle company, we decided Electra Meccanica's SOLO would be a worthy project to promote.
Copywriter: Erik Johnson
Art Director: Tom Cheevers
Creative Directors: Erik Johnson/Tom Cheevers

This Solo campaign was for new adopters of a different kind of neighborhood vehicle.

Resort at Paws Up | Campfire Stars
Campfire Stars brings in big-name talent—featured musicians from festivals and television for live, intimate performances.
Copywriter: Brian Krumm
Art Director: Tom Cheevers
Creative Directors: Ann Titus/Tom Cheevers
Before Zillow, Redfin and was the humble and short-lived This campaign extolled the retro feels of home ownership in a digital age.

Copywriter: Erik Johnson
Art Director: Tom Cheevers
Agency: March First

Sell your home, not your soul.
It was a hard labor.
You invested your time and your money.
You tiled. Drywalled. Installed.
You tiled again. Drywalled again. Installed again.
You learned the first names of everyone at the hardware store.
You took a house and made it yours.
And while no one can take away the memories of your home,
they can take away much of the value you toiled so hard to create.
Don't let them. 
eHome. Agents of change.
Commissions are for car salesmen.
It's time for a change in the real estate industry.
Time to find the right home faster, with less effort.
Time to negotiate based on intellect, not fear.
Time to arrive at the closing with confidence.
Time for your agent's success to be measured not by how many homes they sell,
but simply on their skills.
And their ability to make you happy.
eHome. Agents of change.
Back to Top